Why this exists: salesmen don't log meals, fuel stops, or errands in the app the way operators do. This section fills in that picture using GPS — every stationary stop > 3 min that isn't a lead, customer (all years), archived lead, office, or whitelisted address. Specific POI name resolved via Mapbox Places (Pepe's Pizza, Shell, Carlucci BMW); residential owner name via ATTOM. Most stops are routine — this is a log, not a flag list. Colored tiers only call out ones that warrant a look.
Non-Pipeline Calls
Aircall · numbers not matched to any lead or customer
Why this exists: every Aircall log is cross-checked against the Sales Pipeline (any stage) and the Customer database (active + inactive, all years). Unmatched numbers get a reverse lookup via Ekata (name + address + line type) and the resolved name/address is re-checked against the CRM. Residential addresses get a final ATTOM owner pass. If a looked-up address matches a stop the salesman visited today, the cross-reference is shown as a red banner — that's the smoking gun pattern.
WHY THIS STILL WORKS: the initial lead call almost always comes through Aircall — it's the number on the website, yard signs, Google listing, and marketing. Even if the salesman later moves the conversation to his personal cell, the first contact is captured here. The diversion pattern is: inbound call in Aircall → no lead ever entered in the pipeline → later GPS visit to a matching address. That sequence is what this section + Non-Pipeline Stops jointly catch. Pure personal-phone cold leads from word-of-mouth are the residual blind spot — multi-week recurring-visit pattern analysis (across Week/Month/Season views) is the final catch.